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UI/UX Designer · Tangerang Selatan, Indonesia

Bara WidiandikaPelealu

UI/UX Designer with 4 years of experience crafting impactful digital products across fintech, e-commerce, digital marketing and edtech industries.

  • 4

    years designing products

  • 5

    companies shipped with

  • 4

    industries

  • 100+

    research participants

Profile

UI/UX Designer with 4 years of experience crafting impactful digital products across fintech, e-commerce, digital marketing, and edtech industries. Adept at translating complex business problems into intuitive design solutions through structured design systems, user research, and cross-functional collaboration. Passionate about digital transformation and delivering user-centered solutions that drive engagement and business value.

Discipline
UI/UX Designer
Scope
Web & mobile product design
Based in
Tangerang Selatan, Indonesia
Experience
4 years · 5 companies
Fintech
insurance, claims, HR ops
E-commerce
ticketing, checkout
Digital marketing
campaign tooling
Edtech
LMS, course delivery

Capabilities

Craft

what gets designed2
  • 01UI/UX DesignWeb & mobile product surfaces, from wireframe to shipped prototype.
  • 02Design Systems & ComponentsToken sets, component libraries and the documentation that keeps them alive.

Process

how it gets decided3
  • 01User Research & Usability TestingInterviews, moderated tests and pain-point synthesis with 100+ participants.
  • 02Information Architecture & WireframingFlows, hierarchy and structure resolved before a single pixel is polished.
  • 03Agile & ScrumSprint rituals, backlog grooming and design handoff inside delivery teams.

Tooling

what it gets made in2
  • 01Figma, Notion, TrelloDay-to-day workspace: design, documentation and delivery tracking.
  • 02HTML / CSS / JavaScriptBasic front-end literacy — enough to build and test realistic prototypes.
Daily surfaceFigmaFigJamNotionTrelloJiraMiroWhimsicalCanva

Experience

  1. UI/UX Designer

    SLTR GroupJan 2025 — Jan 2026

    Product design across an internal super-platform suite.

    • Designed the Super Platform dashboard and app.
    • Designed a room meeting booking app.
    • Designed a finance dashboard for internal users.

  2. Creative & Product Designer Lead

    Umbrella CreativeNov 2023 — Aug 2024

    Led research and product design for event technology.

    • Led user research with 100+ participants to identify UX gaps.
    • Designed an event ticketing system, decreasing checkout time by 30%.
    • Developed an event management dashboard, streamlining admin workflows by 50%.
    30%faster checkout

  3. UI/UX Designer

    IFG LifeSep 2022 — Sep 2023

    Insurance product design for policyholders and hospital partners.

    • Designed the LifeSAVER app interface, reducing onboarding time by 50%.
    • Improved UX, increasing DAUs by 25% and reducing support tickets by 40%.
    • Created a hospital dashboard reducing claim processing time by 30%.
    50%faster onboarding

  4. Product Designer Intern

    Aman InsuretechJul 2022 — Sep 2022

    Website redesign, competitor research and internal tooling.

    • Redesigned the website, improving speed and retention.
    • Led competitor research to inform design strategy.
    • Designed Dashboard 2.0, reducing HR workflow by 40%.
    40%lighter HR workflow

  5. Graphic Designer

    Matrix NAP InfoJan 2021 — Jan 2022

    Brand surface work that started the career.

    • Maintained and redesigned the company website.
    • Produced marketing visuals and social content.

Selected work

UI/UX design, freelance02/2022 — Present

A digital marketing platform that wires Meta, TikTok and YouTube together so music campaigns launch from one place.

  • Created a digital marketing platform integrating Meta, TikTok and YouTube APIs, increasing campaign efficiency by 35%.
  • Implemented Cyanite.AI, which helps musicians gain insight into their songs.
  • AI helps musicians automatically adjust their target audience based on their music.
  • Designed the platform from wireframe to prototype.
  • Created the platform's design system.
  • Coordinated with stakeholders to explain the finished behaviour design.
JiraGoogle AnalyticsGoogle MeetMiroTrelloWhimsicalCanvaFigJamFigma

Credentials

  • Degree
    Bachelor's in Management
    Bina Nusantara University · 2016 — 2021
  • Certificate
    UI/UX Design Bootcamp
    Dibimbing.id · 2021 — 2022
    View certificate
  • Certificate
    Visual Elements of UI Design
    CalArts · 2022
    View certificate

Contact

Let's design the next one.

Product design, design systems and user research — translating complex business problems into interfaces people can use.

barawpaw@gmail.com PDF portfolio
Email
barawpaw@gmail.com
Based in
Tangerang Selatan, Indonesia
Time zone
GMT+7